The term communication has several definitions, the researches made in the last decade show that it has more than 4500 definitions.  When we define the term communication roughly, communication is a process of transferring information from one to another but the process does not work as simple as the definition.  In all aspects of our lives, there is communication but in order to have a healthy communication, knowing the culture of the other side gains more importance. 

Humans need to exist in society. Language, religion, economic structure, education, background information, life styles, customs, traditions of the society build the general structure of the society and all these values constitute the culture of the society.  Culture of a society may vary from one to another.  No one can suggest that this culture is better or worse than the other.  That is just a variation as one of the colors of the rainbow.

Cultural convergence is regarded as an act of adapting and cooperating with the other side. Cultural divergence is the failure or rejection of the culture of the other side, just behaving according to his/her culture.  Negotiator must be aware of the cultural convergence and divergence in order to avoid misunderstandings and poor communication.

As it is stated above, in order to have a healthy communication, negotiator should know the culture of the other side and should supply the balance between cultural convergence and cultural divergence.

In this study the role of ‘cultural convergence’ and ‘cultural divergence’ in cross-cultural communication will be presented.